Piccadilly Arcade

A new immersive digital experience that follows Alice In Wonderland as she falls in to one of London’s most iconic retail destinations.

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D2 created a full end-to-end brand, photography, brochure and digital project with immersive 360 photography to reposition the arcade for the next generation.

Using social media influencers and Instagram coupled with inspirational film-making to target the international market, crafted to deliver a truly unique experience for both loyal customers and to attract a new London and global audience. This supported the growth of the many coveted and premium independent brands within the arcade.


Portsoken House
The Minories

Tel: +44(0)20 7481 1655
D2 Interactive Limited
Registered Office: Portsoken House, The Minories, London, EC3N 1LJ
Company Reg No. 7116878, VAT No. 984-4271-88
D2 Interactive