D2 created a full end-to-end brand, photography, brochure and digital project with immersive 360 photography to reposition the arcade for the next generation.

Using social media influencers and Instagram coupled with inspirational film-making to target the international market, crafted to deliver a truly unique experience for both loyal customers and to attract a new London and global audience. This supported the growth of the many coveted and premium independent brands within the arcade.