Fitzrovia is a place of contrasts. A micro-hub of progressive thinkers where colour, fashion, restaurants, cafes and constantly evolving culture thrive. To the East of Fitzrovia are some of London’s leading visionary developments, now home to the likes of Facebook. In the West of Fitzrovia, is old London. Authentic London. A haven for global journalism, creative thinking, sharp advertisers and progressive PR agencies. Great Portland Estates approached D2 for a full end-to-end brand, photography, brochure and digital project, to market an eclectic-mix of seven newly refurbished retail units that would attract cool, independent brands to appeal to the tourists, workers and native Fitzrovian’s going via the corner of Great Portland Street and Riding House Street.